Our approach

Physical constraints first

Most waste programmes fail for reasons you can walk up to and point at. A container twenty metres from the line. A bin sized for average generation that overflows every delivery day. A transfer step where four separated streams meet one trolley. We fix those before writing a word of training material, because training delivered into a system that physically obstructs the correct behaviour produces frustration and a brief improvement.

Evidence before targets

A target set before a baseline exists is a number someone invented. We establish what is generated and where it goes, state which source produced which figure, and only then discuss what can move.

Built to survive indifference

A scheme that needs an enthusiast to function is a campaign, not a system. We design for ordinary turnover: if the person who championed it changes role, the arrangement should still work the following week.